The wildly different characteristics of the different generations existing in our communities and workplaces today provide incredible opportunities; especially for employers and leaders within organizations.
Gentra Research is working directly with organizations and companies by helping illustrate, through the power of research, the make-up of their organizations and the strategies they can form to attract and retain a workforce from each generation.
Throughout our resources, blogs, and materials you will explore many pieces of insight and research we have made available for you to use; however, at the very foundation of exploring this material is the question, “Who are Baby Boomers? Who makes up Generation X? Where do Millennials start and stop? Who is Generation Z?” We’ve taken the definitions of these generations and their ages, made available by PEW Research to illustrate it simply.
